From: Elyse Eisner (eeisner@taylorlib.com)
Date: Thu Jul 01 2004 - 15:03:08 PDT
Message-ID: <40E48A1C.6000005@taylorlib.com> Date: Thu, 01 Jul 2004 15:03:08 -0700 From: Elyse Eisner <eeisner@taylorlib.com> Subject: Re: SLA-SF: San Francisco & San Andreas Chapter directories
Thanks for the background, Tamara. That helps.
Elyse
Horacek, Tamara wrote:
> Hi Elyse & Angela,
>
> It is a good question, and deserves a response.
>
> I was the advertising chair that solicited ads for our 1999 printed
> directory. As I recall we asked dozens of healthy vendors for
> advertising, as well as for help from the members. We ended up with a
> total of three ads and we made less than $1000. In the 2000-2001
> directory there were only 2 ads and an insert, even though our
> volunteers worked very hard for several months to solicit advertising.
>
> At the time, this represented less than one fifth of the total
> printing and mailing costs. Since then those costs have increased
> significantly. Over the past three years, fundraising and advertising
> have obviously been even more challenging due to the economy.
>
> In 2002-2003 we made the difficult decided not to print the directory
> due to very tight budget restraints. Instead we opted to keep the
> Bayline in print for as long as possible, especially since the
> directory was freely available on the SLA web site. We did the best we
> could with the resources that we had.
>
> Recently it became clear that some of our members still wanted a nice
> printed directory. So we were very excited about devising a realistic
> way to make that happen.
>
> Now that the Bayline is online, funds may become available once again
> in the next 2-3 years for a free printed membership directory if there
> is enough ongoing member interest. I'd advise you to continue to
> discuss this further with your current Executive Board, and Strategic
> Chair.
>
> Kindest Regards,
>
> Tamara Horacek
> 415-558-0268
> Past-President, Treasurer, Advertising
>
>
> ------------------------------------------------------------------------
> From: SLA-SF@exploratorium.edu [mailto:SLA-SF@exploratorium.edu] On
> Behalf Of Angela Moore-Evans
> Sent: Thursday, July 01, 2004 1:20 PM
> To: SLA/SF Listserv
> Subject: RE: SLA-SF: San Francisco & San Andreas Chapter directories
>
> My sentiment exactly.
>
> Angela
>
> -----Original Message-----
> From: Elyse Eisner [mailto:eeisner@taylorlib.com]
> Sent: Thursday, July 01, 2004 12:59 PM
> To: SLA/SF Listserv
> Subject: Re: SLA-SF: San Francisco & San Andreas Chapter directories
>
> What ever happened to printing advertising iin the directory and
> charging for it, she asked crankily? I know of at least one vendor
> that wants to advertise in a chapter directory - I had to tell
> them last year that it was no go. Back in the day, we used to
> pretty much pay for the publication that way.
>
> I'm not really cranky - just in need of lunch. But it's still a
> question. :-)
>
> Elyse
>
> Thomas, Bruce wrote:
>
>> The San Francisco Bay Region and the San Andreas Chapters of the
>> SLA have decided to discontinue printing chapter directories for
>> all members as a mater of course. Directory information is
>> available at the SLA HQ's website's Who's Who in Special
>> Libraries (www.sla.org).
>>
>>
>>
>> However, both chapters do offer a print-on-demand directory
>> available for $20 per copy. The POD directories look much the
>> same as the last regularly printed directory, only updated. The
>> POD directories include a complete listing of all SF & SA Chapter
>> members with contact information, division and chapter
>> affiliation; a handy division index; an equally handy
>> organization index; and useful lists of both chapters Executive
>> Board and Advisory Board members. ("Really"? I hear you say. "All
>> that for a mere $20"?, you exclaim. "How can I live without one"?
>> you wonder. "How do I obtain one of these very useful
>> directories"? you inquire. "What a fabulous deal"! you shout,
>> having whipped yourself your imaginary shopper's frenzy).
>>
>>
>>
>> These POD directories are now available from your chapter's
>> Directory Chairman. Those of you who would like a printed
>> directory and are members of the SF chapter should order from
>> Bruce Thomas (BThomas@ruthchek.com
>> <mailto:BThomas@ruthchek.com>). San Andreas members should order
>> from Joe Langdon (Joseph.A.Langdon@nasa.gov
>> <mailto:Joseph.A.Langdon@nasa.gov>).
>>
>>
>>
>> All proceeds from the sale of these directories go directly to
>> the respective chapter's coffer. Buying a directory today will
>> help support your chapter's future programs and events.
>>
>>
>>
>> Bruce Thomas, Librarian
>>
>>
>>
>> "Outside of a dog, a book is a man's best friend. Inside of a
>> dog, it's too dark to read".
>>
>> -- Groucho MARX
>>
>>
>>
>
> ------------------------------------------------------------------------
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