From: Horacek, Tamara (tlh@dolby.com)
Date: Wed Feb 19 2003 - 09:00:27 PST
Subject: FW: Branding Discussions Date: Wed, 19 Feb 2003 09:00:27 -0800 Message-ID: <5FCCC03CAF7C5C4C8E2F995E3D72E1330222B482@platinum.dolby.net> From: "Horacek, Tamara" <tlh@dolby.com>
Following is more information regarding the branding discussions:
-Tamara
-----Original Message-----
From: Stephen Abram [mailto:sabram@micromedia.on.ca]
Sent: Friday, February 14, 2003 5:41 PM
To: Leadership
Subject: Branding Discussions
Association Leadership:
As promised at the Winter Leadership Summit and based on your input and
questions, we have the first issue of our work in progress - ta da - The
Association Branding Decision web site. You can access this from from
the top level of our main web site http://www.sla.org. The direct URL
is http://www.sla.org/content/SLA/brandingqsframeset.htm.
Here you will find:
Overview - Branding Task Force 2000 to current
<http://www.sla.org/documents/SLAoverviewbrandingtaskforcepres103.doc>
Why is this change desirable?
Choosing a New Name - Pandora's Quandary!
<http://www.sla.org/documents/choosinganewname.doc>
Branding Task Force Presentation - 2003 Winter Meeting Leadership Summit
<http://www.sla.org/presentations/brand3.ppt>
What to do now? Talk about the issues. Be prepared to help those at the
Annual Business Meeting make an informed vote. This is just the start of
re-branding and the many enhancements and improvements of the
Association's marketing of special librarians and information
professionals to key decision makers that affect our lives. A discussion
list has been set up called "Branding Discussion List". You can sign up
to this list and discuss branding issues for our Association. You can
subscribe to a discussion list focused on just this issue: You sign up
in the usual way at <http://lists.sla.org>. There is an FAQ based on
questions asked at the Association's Winter Leadership Summit in January
2003, questions asked at various town halls throughout the 3 year
branding consultation and Task Force work as well as questions collected
from various association discussion lists. We'll add more as we hear
more questions!
Please communicate this information in the way that you know will be
best for your unit, division or chapter. The meber sof the branding
task force are herre to help or answer questions.
MEMBERS:
Chair: Stephen Abram <mailto:sabram@micromedia.ca>
Board Liaison: David Stern <mailto:david.e.stern@yale.edu>
Holly Bussey <mailto:HUBUSSEY@EBSCO.COM>
Carol Ginsburg <mailto:clgmls@aol.com>
Neil Infield <mailto:N.Infield@Hermes.co.uk>
Cindy Romaine <mailto:cindy.romaine@nike.com>
Staff Liaison: Lynn Smith <mailto:lsmith@sla.org>
We look forward to a healthy debate, valuable input and a decision with
which our Association can move forward with vigour, value and valiance
to make a difference in our information world and profession!
Keep the faith,
Stephen Abram
Chair, Branding Task Force
-- Stephen Abram, MLS Vice President, Corporate Development Micromedia ProQuest 20 Victoria Street, Toronto, Ontario, M5C 2N8 Phone (416) 369-2594 Fax (416) 362-1699 or 362-5743 Toll free 1-800-387-2689 ext. 2594 URL http://www.micromedia.ca E-mail sabram@micromedia.ca--- You are currently subscribed to sla-leadership as: tlh@dolby.com To unsubscribe send a blank email to leave-sla-leadership-111064S@lists.sla.org
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